Podcasts, less commonly known as “Audio blogs” (we can thank Apple’s “iPod” and broadcasting for the now well known term) have been gaining huge traction since 2004 – and it’s not hard to understand why.
With people eager to avoid awkward conversions on their daily commute, or looking for some motivation on their morning run, large numbers are turning to podcasts. In the modern world of smart phones, they are easy to access, download and listen to.
Podcasts are engaging media. The average podcasts lasts 20mins, with 80% listening to the entire episode. Compared to YouTube (4-5mins average viewing time) and FaceBook (60-90 seconds).
The beauty of podcasts is that they can literally be about anything. From politics to sewing, from business to sport. There is an audience out there for pretty much everything.
Podcasts are an incredible, modern way to create interest around your business. As podcasts are generally niche specific, providing valuable information to your listeners can gain you instant authority and credibility in that sector.