A Podcast’s Success Isn’t All About The Audio

Show Notes Writing Service

Any great podcaster will tell you that in order to create a first-rate podcast, your efforts must run much deeper than just the audio elements. The behind the scenes work for podcasting is intensive. Creating a concept, carefully planning each episode and gathering resources before finally recording, editing and uploading your content can be exhausting. 

Only then do you find out that no search engine can use your audio to rank your podcast and bring it to the attention of new listeners, no matter how much hard work you put into it. 

That is where podcast show notes come in, produced by our team of expert writers. 

Podcast show notes are a detailed summary of your podcast written as text and posted on your own website or blog. 

We understand that the last thing you want to do after all of your energy has been drained in the production process is to review your podcast all over again so that you can write comprehensive notes. 

Our mission is to provide help to the hard working podcasters who need it. Who want to bring their content to a wider audience and boost their popularity in a natural, and sustainable way. Sometimes, the extra tasks involved in your show’s production can feel tedious and distracting from the main event, but they are essential to your podcast’s growth. 

We put our very best writers on the job to produce your podcast’s show notes to boost your success all while saving you some precious time. 

podcast promotion services
Podcast Show Notes Have Three Main Benefits

Podcast Show Notes Benefits

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Provide a Summary of Your Show

Plain and simple, sometimes listeners want a recap of your show before they move onto the next one. Especially if your podcast is posted weekly or less, people often need reminding of topics you’ve covered in the past or where you are at in a progressing story.

New listeners also benefit from podcast notes. The detailed summary will help them decide if they’re interested in your podcast and where they want to start listening from, instead of having to work through a long backlog of episodes.

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They Offer More Details Than Your Audio Can Give

Podcasts are full of information, facts, and figures and sometimes guests your listeners know very little about. During the audio, your listeners don't have much chance to research these things and they may not know where to look. Including all of these things in your written podcast notes helps them get much more out of what you've created.


Podcasts, much like traditional radio, are not a great place for visual references, games or conversations. Your podcast notes, however, are great for this. You can add diagrams and figures to help explain your point, or photos and videos you mentioned during the show.

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Attract New Listeners Through SEO

As search engines have no way of listening to, then ranking your podcast, we rely on written content to boost your online presence and discover-ability.

It can be difficult to find new podcasts to listen to. Most platforms where podcasts can be consumed, such as Itunes and Spotify, have their own forms of SEO but these tend to be based only on the titles of the show and few sentences of description available. Podcast show notes use SEO just like any blog post.

Your show notes will help you to attract new listeners through their own searches. Using keywords and SEO techniques, your podcast notes on your website will appear high in the search result rankings for searches using relevant terms. Interested people will click through to your website, read the notes and their interest will be converted to new listenership and hopefully new subscriptions.

Interested In Our Show Notes Writing Service?

We're all about getting you heard. We are experts at growing audience and listener numbers.
podcast promotion services
Focus on what you do Best

You create great audio, whilst we create great written content

Much like writing any blog or article for an online website, podcast show notes are all about the quality, the design, and the Search Engine Optimisation. We utilise headings, titles, and the overall layout to give new visitors to your website the very best impression of what your podcast has to offer. 

Our team of talented writers produce professional quality notes for our clients that are not only engaging and interesting, but they are also written with the successful ranking of your website in mind. 

We use the most powerful SEO techniques to ensure your website is boosted through search engine results and gets the recognition your hard work deserves. 

When you want what you create to be successful online, you have to consider the human and the digital point of view. The writers at Twice Podcast utilise the very best of SEO, but we keep our notes engaging too. Google uses factors like how long a visitor stays on your website to determine its value. We keep your website visitors attention by producing written show notes that are as interesting and engaging as your show itself. 

We use the most powerful keywords that are relevant to your podcast’s niche, without keyword stuffing. 

Podcast SEO

The Power Of SEO For Podcasts

Despite podcasts existing in their own world on platforms like iTunes, Spotify and Audible, they still need the help of search engines to really maximize their success. 

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Backlinks

Backlinking to sources and other websites that are relevant to your podcast shows search engines and your human listeners that you are reliable. Long gone are the days of spouting any information we like and expecting others to take it. To be credible, we have to prove that the information we’re offering is legitimate.

Google loves to see a great internal and external link structure, so we incorporate as many relevant links as possible in our notes, but ensure to steer clear of over-doing it. Using backlinks to connect your readers with other websites may help you build a relationship with your sources, in the hopes that they’ll reciprocate one day. The more links that point to your website the more popular google will see you as, so we suggest you encourage the guests on your podcasts to add links to your show and even the notes from their own websites and social media.

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Calls To Action

During a show, many podcasters encourage their listeners to take actions such as subscribing or reviewing the podcast, or following them on social media. This practice won’t always be effective as large portions of their audience are likely to be listening on the go.

Your podcast show notes on your website are the best place to add calls to action, and are far more likely to generate results. When visiting your website, the readers are going to have a much easier time interacting with links and other accounts associated with your podcast.

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Accessible By Everyone

As the world grows more and more aware of accessibility needs, podcasters are becoming more inclusive of those with hearing impairments. No one wants to read the transcript of a show that was an hour long, sentence by sentence. Instead, you can make your podcast consumable by everyone by creating detailed show notes that cover all the topics and ideas you discussed.

Interested In Our Show Notes Writing Service?

We're all about getting you heard. We are experts at growing audience and listener numbers.