Reach Your Target Audience
Podcast Advertising Agency.
Looking to promote your products, services or even your very own podcast on podcasts related to your niche?
We’ve got you covered.
Podcasting has grown exponentially in the last few years and shows no sign of slowing down.
They are extremely engaging. The average episode lasts 20mins. Stats show that 80% of listeners stick around for the entirety. Compare this to the average watch length of a Youtube video (4-5 mins) and you can start to see why podcasts popularity has risen when it comes to advertisement.
With a recent study showing that users are 65% more likely to purchase a product or invest in a service if they were recommended via a podcast, it’s not hard to understand why!
Podcast marketing is much like influencer marketing. They are as good as the same thing. Podcasts hosts have authority and trust within their market. Listeners look up to them as experts within their field and tend to trust their opinions. This works the same way when they promote products or services.
The spoken word is powerful. Word of mouth marketing is one of the oldest forms of marketing in the book, and still one of the most effective. Are you likely to purchase something because you saw an advert? Or if someone you admire and trust has recommended it?
Unlike video advertising, it’s not as simple to simply skip the advert so you can pretty much guarantee that your message will be heard. Studies show that over 75% of listeners are even happy to support advertising as long as the podcast were to remain free of charge,
Do you think your product, service or podcast could benefit from advertising on podcasts? Speak to the team today and let’s get your message heard.